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Mastering mental ray

Friday, July 3, 2009
posted by Jennifer O'Connor 9:47 AM

I’m pleased to announce that I’ve completed negotiations with Wiley/Sybex on the production of “Mastering mental ray”, my new book.  The book is centered around 3ds Max Design, and includes sections on using and rendering Revit and Inventor models (among other applications).  It is scheduled to hit the shelves  in March of 2010.

The book covers the details of using mental ray and also tackles a number of practical topics such as Gamma, Batch and Network Rendering, Lighting work flow, troubleshooting common issues, and provides numerous examples and projects to help teach concepts and hone your skills.  We are working with other firms to examine their training needs so we can address issues critical to their success.  I just completed giving mental ray training at Goettsch Partners in Chicago, and look forward to working with others on their mental ray issues.

I want to thank Mark Gerhard, 3ds Max Guru, for pitching the book to Wiley!  Mark will also be the Technical Editor on the book, and assisting in production as TE.   Ryan O’Connor of 4D Artists will be producing many of the charts and 3d models for illustrations and sample scenes.

There is no better way to learn something than to teach or write about it, and so far this has been a great process.  The book is currently at 75,000 words and growing, and has a target length of 400 full-color pages.  The book will list for $59.95, and once we have an Amazon link we’ll post it here.

For more information on the book see www.mentalray4Design.com

Learning and Growing

Tuesday, June 2, 2009
posted by Jennifer O'Connor 2:10 PM

Probably the best aspect of working in the 3D industry is the incredible change and growth the industry experiences, constantly, and the wonderful opportunities to continually learn and grow.  It keeps things exciting, fresh, and always new.  Every day I sit at the computer and I know there is some new challenge for me, either a new concept to learn, a new issue to troubleshoot, or something new to create.

I also enjoy sharing what I learn, and enjoy the teaching and the writing process.  That’s why I teach at the college, of course, but also why I started the Chicago 3ds Max User’s Group three years ago.  We all benefit when we share, after all, and I find that the more you give to others, the more you will get back in return.  

I once had a new member, after introducing himself at a meeting, state in a somewhat adversarial manner that he and I were competitors.  Although true,  it seemed from his tone like he was living in a zero-sum world where his gain of knowledge at the meeting was somehow my loss.  As we had just met perhaps I’m reading into it more than what was there, but you certainly go into doing a presentation knowing that someone is going to come away learning something – thats the point – and hopefully it will enhance their work.  Otherwise, there would be no point in sharing knowledge, and if everyone worried about what someone else might learn from them we would all still be living like apes in the open plains. 

Taken to an extreme, back in my Electrical Engineering/Computer Science days, I worked with a man that would literally close the door of the control room and work on troubleshooting equipment by himself, so that no one else would know how to work on the systems.  He was the guy in charge so there wasn’t much we could say, but eventually he went the way of the dodo.  Ultimately we didn’t have the advantage of his knowledgeto work on the systems ourselves after he was gone, but managed just fine in the end.    A business owner friend, a true craftman, stopped hiring trainees as they would stay with him long enough to learn the craft and then quickly became competitors, undercutting his cost.  For him there was a real cause for concern for his liveleyhood, and a remorse for the time he invested in these individuals.  This issue has probably existed as long as there were craftsment to learn from.  

 One of my favorite quotes is from “Futurama” where, after a video had played in the show, an announcer says “You’ve seen it.  You can’t un-see it!”  Sharing with others is like that.  You hope you show them something and it sticks, and once learned you certainly can’t un-learn it.  Hopefully they will then share that with others, or write a tutorial, or help a user on a web site, and add their unique take and further understanding of the subject.  We all benefit in that way.

Helping others troubleshoot problems, such as on The Area http://area.autodesk.com, helps you in honing your troubleshooting skills, and is one of the best ways of learning about the software and avoiding/solving problems yourself.  Reading the solutions to problems certainly helps me in my work, but what is more fun is looking for the questions with zero replies, as they are often the more difficult issues to solve, and the most interesting to work on.  You might not get the answer, but more than likely you will learn a lot whether you find the answer or not.  I encourage people to be involved with these sites and to at least read through the issues and learn in this way.

I also find that writing is one of the most powerful tools there are for you to learn something.  The process of putting words to paper (or blog, or in user forums) in a manner that needs to be understandable by others makes you think about the subject in a detailed and focused manner that you won’t experience otherwise.  I encourage others to write about, or at even teach, the things they are interested in learning.  That is the best path to becoming an expert, and the best way to enhance the 3d community as a whole.  

Remember – you always get back more than you give!

New projects.

Wednesday, May 20, 2009
posted by Jennifer O'Connor 5:29 AM

4DA is busy with a new Power Plant project, under NDA.  It will be really cool once we can show you renderings!  

AAUGA meeting on May 21st at Gensler, downtown Chicago.

New Project: Ocean Prime Restaurant

Thursday, April 23, 2009
posted by Jennifer O'Connor 6:53 AM

We are busy finishing up a number of details for an Interior Architectural Illustration of an Ocean Prime restaurant in Dallas.  The high-end location has a number of new features that the client needs to see as a photo-real rendering, as it is difficult to visualize.  As we find not only for ourselves, but for most people, it takes time to figure out the details of a building and how things really exist in 3d space let alone with lighting and finishes, and without a 3d rendering and/or 3d model, conveying to others what that environment will look like is time-consuming and error prone.  Accurate, photo-real renderings solve these problems, and are the reason our clients keep coming back.  :)

New Projects, and mental ray Conference

Thursday, April 9, 2009
posted by Jennifer O'Connor 5:16 PM

4DA picked up a couple new projects.  One is revisions to the “Brixen Ivy” project in Wrigleyville, Chicago, and another high-end tropical vacation home for architect Howard Holtzman.

We have also finalized many of the plans for our “mental ray Conference” in downtown Chicago.  You can read the official announcement here:

http://www.max3ds.com/index.php?name=Forums&file=viewtopic&p=83#83

The event will be available live at Flashpoint Academy, and virtually via WebEx.  See the link above for details.

Strategic Alliance with Avatech Solutions

Sunday, April 5, 2009
posted by Jennifer O'Connor 6:26 AM

4D Artists, Inc. and Avatech Solutions – one of the largest Autodesk Resellers in the United States – have formed a non-exclusive strategic alliance to provide 3D Computer Graphics and Animation to Avatech and their clients.  This development is a continuation of the excellent working relationship that has grown between the two companies, and we look forward to working closer with their organization.

mental ray Training at Flashpoint Academy

Thursday, March 5, 2009
posted by Jennifer O'Connor 9:15 AM

I have been hired to provide 10 hours of Lighting, Rendering and mental ray training to the first graduating class of the Game Development department at Flashpoint Academy of Media Arts and Science.  www.flashpointacademy.com

The training will take place over five days the weeks of March 9th and 16th, 2009.

The focus of the training will be in helping the students with the technology of lighting, rendering and mental ray, and to work on their final portfolio pieces.

Word Cloud: Cumulus

Thursday, March 5, 2009
posted by Jennifer O'Connor 9:10 AM

3ds Max 2010 Announced

Monday, February 9, 2009
posted by Jennifer O'Connor 12:19 PM

3ds Max 2010 has finally been announced, although it’s release is a couple months away:

http://area.autodesk.com/index.php/blogs_ken/blog_detail/announcement_3ds_max_design_2010/

I’ve been involved with the beta testing, and all I can say at this point is that it is a significant release!  Take a look at the feature list and video/images they have posted.  We’ll show the software to the User’s Group as soon as we are permitted.

Web Site Updates and a Busy 2009

Sunday, January 25, 2009
posted by Jennifer O'Connor 7:04 PM

So far, it is been a very busy 2009.  We completed a project for a homeowner in Winnetka, and a high-end restaurant for a new client.  We’ve also been busy with modeling and rendering for in addition to the Saint John’s Greek Orthodox Church in DesPlaines, and revisions to a design in-process for a high-end house in Door County.

We’ve also been adding Project Profiles to our website to highlight some of our projects.  This is part of our complete redesign of the site that we started in December.  So far we’ve added the video and numerous images for the Karina Bay sales video project, and the Curtis Commercial Development retail and condominium project..

We believe that with the current economic downturn and in-house staff reductions, firms will be looking to resources such as 4D Artists to produce economical architectural illustrations.  This will help them to win new projects, enhance their marketing efforts without the in-house overhead, and generate the sales they need to be successful.